Welcome

Livebookings is on a mission to turn all the restaurateurs we work with into marketing experts. The beauty of web marketing is that you can try lots of different things for free and then analyse what works, fine-tuning your online strategy as you go along. You don’t need to be a marketing professional to generate fast, quantifiable results that contribute directly to your bottom line.

So how do you set up e-marketing campaigns in a matter of minutes? How can you use Twitter to gain customer loyalty and encourage repeat business? How can you ensure that your website delivers bookings for you, and acts as a successful e-commerce vehicle? Read on for details of how to register for Livebookings Academies, Workshops and Webinars that will help you tackle these questions and gain the confidence to take web marketing into your own hands.

If you have plenty of knowledge, passion and enthusiasm about your restaurant, you have already made a great start. Now it’s just a small step to turn all that into revenue!

Olivia Fitzgerald
Regional Director, UK & Ireland

Marketing Tip

Best Practice Website Design

Millions of people have access to your online presence, and whether you like it or not, they’ll immediately judge your restaurant upon your site design. A well designed website can encourage repeat visits, generate more online bookings and of course increase ROI for your restaurant.

Some top tips to ensure the success of your website include:

• Your website must be easy to navigate - allow your customers to find what they are looking for, be it menus, the booking interface, special offers, maps or directions
• The home page should have compelling, interesting information above the fold (before scrolling down)
• Make your website look good - a graphic designer/web developer can help you achieve this
• Ensure your basic information is correct including your address, contact numbers, email address - also check all links work
• Use strong call to actions and include your online booking interface on your home page
• Understand your clientele, ensuring your website appeals to all of your customers
• Learn more about your customers by tracking their activity on your website - Google Analytics is one way of doing this
• Use these learnings to improve your website
• Build a guest database and keep in regular contact with those that want to hear from you

For further information and tips you can download the presentation; "Is your website a sales machine?" from our most recent Livebookings Academy.

Congratulations to YO! Sushi

A big congratulations to Livebookings' customer - YO! Sushi - won two Webby's, including 'Best Restaurant Website' at the recent Webby Awards. The Webby Awards is an international award ceremony presented by The International Academy of Digital Arts and Sciences for excellence on the Internet - basically these are the oscars of the website world. Check out YO! Sushi's award-winning website.

Events

Manchester Livebookings Academy -
"Online Marketing for Restaurants"

How do you attract new customers?

The question is simple and yet the answer is becoming ever more complex as online marketing comes of age. That doesn’t mean it’s complicated, infact, it’s easy when you know how.

At the Livebookings Academy "Online Marketing for Restaurants" you will learn about how to turn your website into a profit generating machine, the basics of social media such as Twitter and how to use 3rd party websites such as Sugarvine to get optimum exposure for your restaurant.

Book Your Place Today!

Date: Tuesday 8th June 2010
Time: 2:00 - 6:00pm. Registration from 2:00 - 2:30pm
Location: Manchester 235, 2 Watson St, Manchester, M3 4LP
Click here to view map
Cost: FREE

Livebookings Academies are free of charge, however, spaces are limited, so please book now to avoid disappointment.

Livebookings Workshops

Following our successful series of free Academies and Webinars and feedback received, we are now introducing Livebookings Workshops. Priced at £199, the Workshops provide a hands-on, intensive and practical overview of a range of online marketing tools. Each Workshop will focus on a specific topic and will be taking place in our new training facility for a maximum of nine people per session. At the end of the Workshop, you will be furnished with new skills to help improve your online marketing and a certificate of completion.

How to: Twitter - Wednesday 23rd June 2010

Our resident expert on all things Twitter - Magnus Hultburg, Strategic Advisor for Livebookings - will show you how to build and maintain a Twitter account, attract and retain followers and create attention grabbing campaign ideas. Book your place soon as places are limited to nine people per session.

Book Your Place Today!

Date: Wednesday 23rd June
Time: 9.00am – 12.30pm
Venue: Livebookings Head Office, 5th Floor, Elizabeth House 39 York Road, London, SE1 7NQ Click here to view map
Cost: £199

Upcoming Livebookings Workshops

• Wednesday 21st July - How to: Optimise Your Website for Search Engines
• Wednesday 22nd September - How to: Design the Ultimate Website for Revenue Generation
• Wednesday 13th October - How to: Get Started with Google Analytics and Google AdWords
• Wednesday 17th November - How to: Manage Your Online Reputation

Free Weekly Webinars

Are you making the most of your Livebookings electronic reservations book? Every week, we run free, bite-sized webinars on topics including:

• Overview of All Functions: A refresher session for you and your staff on how to use your diary
• Guest and Mailings: Setting up offers and sending out email campaigns from within your diary
• Table and Bookings Management: Improve your bookings management skills

The sessions are available for anyone to attend and all you need is a computer with access to the internet. Once you register, you will be sent instructions on what to do and when. Register today.